Trade show booth & pop-up store: modular and reusable furniture, where to start?

Summary — In event planning, everything must be quick to assemble , easy to transport , reusable from one location to another , and consistent with your brand image . The most flexible solution for creating a hassle-free booth: a modular pegboard system, which accommodates hooks, shelves, and supports that can be moved as needed.

1) Event constraints (and what they imply)

• Budget : aim for reusable and scalable elements (avoid “one-shot” decorations).

• Assembly/disassembly : installation in minutes , without complex tools, and disassembly is just as simple.

• Transport : formats that fit in a utility vehicle and can be stored flat.

• Regulations : drilling is often prohibited on walls.

• Brand image : clean and consistent rendering (colors, height, visual hierarchy).

2) The turning point: what is a pegboard (and why is it ideal)?

A pegboard is a perforated panel with a regular grid that receives hooks, shelves, bins and pegs .

• Total modularity : you can reconfigure the layout without drilling new holes : change the featured product range, switch from one offer to another, adapt the message to the audience…

• Speed : ultra-fast assembly/disassembly; each accessory moves in seconds.

• Reuse : from one showroom to another or from a pop-up to the shop, you reuse the same modules , you can add accessories.

• Image : clear and neat visuals, well-presented products, legible messages at eye level.

To view, browse the self-supporting pegboards by Aire sur roulettes, designed for events:

• Wall pegboards: https://aire-shop.com/collections/les-pegboards-muraux

• Freestanding/wheeled pegboards: https://aire-shop.com/collections/pegboards-mobiles

• Event universe: https://aire-shop.com/collections/eventspace

• Accessories (hooks, shelves, label holders): https://aire-shop.com/collections/tous-les-accessoires

3) Standard modules (to be combined according to the surface area)

• Self-supporting “wheels” : lightweight partitions that structure the stand, rotate as needed, and move for cleaning or closing.

• Eye-catching totems : vertical perforated column to highlight a hero product (tall + legible).

• Wall-mounted (if permitted) : narrow strips behind the counter to keep the floor space clear.

• Photowall / message board ( branding ): stand background with logo and short promise , interchangeable depending on the event.

• Shelves/shelves : shallow depths (avoid clutter), clear presentation of best-sellers.

• Price tags / labels / shelf talkers : immediate readability, consistent with the brand guidelines.

4) Examples of layouts (ready to copy)

• Stand 6 m² “discovery” : 2 self-supporting back-to-back → side A products + shelves, side B messages + accessories; 1 photowall branding; 1 cash register trolley.

• Pop-up “product capsule” : 1 hero product totem, 1 freestanding accessories, 1 wall strip behind the counter (if permitted).

• Demonstration/workshop : 1 freestanding unit with tool hooks + 2 demo tablets, 1 message board “program of the day”.

Take action (useful links)

• Event modules (photo wall, menu panel, etc.): https://aire-shop.com/collections/eventspace

• Freestanding pegboards on casters (stand & pop-up): https://aire-shop.com/collections/pegboards-mobiles

• Compatible accessories (hooks, shelves, labels): https://aire-shop.com/collections/tous-les-accessoires

• Need a custom color/logo design? → https://aire-shop.com/collections/sur-mesure

One system, a thousand configurations: set up quickly, sell clearly, reuse everywhere.